Photograph of CloudBrigge Founder Sanjiv RastogiSanjiv Rastogi

is the founder and President of CloudBridge, LLC a business consulting firm which helps clients envision and implement growth strategies to transform customer value to economic value, and improve profits and customer experience through strategy and execution excellence.

Sanjiv is a successful business executive with multidimensional global end-to-end experience in the technology, aerospace/manufacturing, and healthcare industries. More recently,  he was the co-founder and CEO of  StarNavik, a healthcare startup and the global leader for strategic planning and marketing at Honeywell International responsible for defining growth strategies in commercial aviation through analysis of adjacencies  and white space to recommend IoT based offerings, new business models, and channel optimization. Prior to Honeywell, he held various global leadership positions at Microsoft (Redmond, Washington)  in strategy, marketing, and business development.

His assignments have taken him to more than 40 countries where he has helped in the conception, design and implementation of successful customer and channel programs. During his tenure at Microsoft, he led strategic growth initiatives related to business value, new market/ offerings strategies for emerging markets, product life cycle management for a number of products .  These end-to-end programs included primary market research, market sizing, voice of customer (VOC), Segmentation, value proposition development, and integrated go-to-market execution. Many of these programs have been recognized internally and in the industry for business results and marketing innovation.

Before joining Microsoft, Sanjiv held sales and technical leadership positions in the information technology industry with MicroAge, Digital Equipment Corporation (now Hewlett Packard), and Citibank.

Sanjiv has earned Masters of Science in Management Information Systems from The University of Arizona, MBA from Southern Illinois University at Carbondale, and B.Sc. in Biological Sciences and Chemistry from Kanpur University in India.

He has maintained his passion for education and enjoys ongoing learning and sharing his perspectives on customer driven business strategy, international marketing, and IoT driven solutions to audiences in industry workshops and university classrooms.

Sanjiv is involved in various community activities, and is a strategic advisor to educational and non-profit organizations on the use of information technology to drive strategic value for their stakeholders. He has also served as Vice President for Arizona SCORE

Sanjiv lives with his family in Chandler, Arizona.